About Smoke

Smoke Camo is a celebration of intricate craftsmanship and bold self-expression.

Who We Are

Smoke is an innovative brand, creatively designed in California. Primarily owned by a multicultural family, led by a first-generation American with Caribbean lineage, co-owned by a disabled Air Force veteran, and fueled by American dreams. In collaboration with esteemed print-to-order companies like Printful.com, we bring our exclusive designs right to your doorstep.

Derived from the French "camoufler," meaning "to disguise," and "camouflet," a "puff of smoke," these words encapsulate the duality at the heart of our brand: the versatility to blend in or stand out.

Our one-of-a-kind patterns come to life through a blend of high-quality smoke photography, custom Adobe Photoshop brushes, and AI-generated imagery from Midjourney. Each thread you wear is imbued with hours of meticulous design work, transforming apparel into customized wearable art.

Smoke is not just apparel; it's a movement. It's where the individuality of tie-dye meets the assertiveness of camouflage. We hope our creations bring you the same joy we experience in crafting them. By choosing Smoke, you're making a bold statement wrapped in American innovation.

All camo designs and patterns have been copyrighted - ©2023