Design

The Birth of Smoke Camo:

A decade ago, we found ourselves in a unique position—filming with Special Operations soldiers, capturing their training in the most authentic way possible. We had the privilege of working with high-speed cameras that shoot super slow-motion footage, which adds a surreal quality to whatever you're filming.

During one of these shoots, we captured a scene that would ignite a decade-long passion project. An operator was moving through a dense cloud of smoke, and the high-speed camera transformed the scene into something akin to a moving painting. The smoke swirled around the operator, clinging to the camouflage, masking movements and contours. It was a moment of revelation—what would camouflage patterns inspired by real smoke look like?

Camouflage's essential purpose is to blend an object or person into a specific environment. Traditional camo patterns mimic natural elements like foliage, desert, or snow. But here, the smoke was adding another layer of visual complexity. It was both a cover and a form of expression. That got us thinking—why not broaden the inspiration for camouflage?

Fast-forward to now, and that kernel of an idea has blossomed into Smoke Camo. Our mission isn't just to produce camouflage; it's to reimagine it, to create patterns inspired by everything that ignites passion. From sports teams to iconic cities, from pop culture to national flags, we believe camouflage can be more than just functional—it can be a fashion statement.

So, we got to work. Our list of potential designs grew from a few to ten to over a hundred, each one a love letter to something—or someone—that mattered. We started with what we loved, but it quickly became apparent that we couldn't stop there. We had to extend the offering, imagining what others might love, creating a catalog that is as diverse as it is extensive. As of now, we've designed more than 100 different patterns, and we're nowhere near done.

Our website is continually updated, almost daily, adding new products and patterns inspired by a myriad of themes. We're driven by the desire to let people express themselves through unique designs, and we will keep updating the site as fast as our small business can.

So welcome to Smoke Camo, where every pattern design tells a story and every product is a canvas. Whether you're into sports, a die-hard city lover, or just someone who appreciates good design, we've got something that'll make you look twice.

We're excited to have you on this journey with us, and we can't wait to see where it takes us next.

All camo designs and patterns have been copyrighted - ©2023